News for 'Target Marketing Solutions'

How online video is becoming a promotional tool for brands

How online video is becoming a promotional tool for brands

Rediff.com25 Oct 2019

Video isn't just about old school television shows, advertisements and tutorials anymore - short, crisp and engaging content across different formats is becoming increasingly popular in a world where stories are consumed on the go.

In India, BlackBerry sees its best hope for revival

In India, BlackBerry sees its best hope for revival

Rediff.com2 Sep 2014

It is betting on enterprise services and new launches to revive demand. But are the measures enough to steal a march on established players like Samsung and Micromax?

As power shifts back to Bengaluru, Infy may hire less in US

As power shifts back to Bengaluru, Infy may hire less in US

Rediff.com29 Aug 2017

Firm's dented image following Sikka's exit could bring down revenues in the margin rich US market and force Infy to hire fewer Americans, as hiring locals in developed markets comes at a cost.

Few benefits that gold monetisation will bring to the economy

Few benefits that gold monetisation will bring to the economy

Rediff.com16 Jun 2015

For India to monetise gold, it is not the institutional depositor that policymakers must target but the average retail depositor.

Mumbai, Bengaluru see spurt in office leasing

Mumbai, Bengaluru see spurt in office leasing

Rediff.com12 Feb 2018

In 2017, absorption in co-working/serviced offices was 2.83 million sq ft, about 186 per cent higher than that of 1.52 million sq ft in 2016.

What the Raksha Mantri must do

What the Raksha Mantri must do

Rediff.com8 Jun 2019

Ajai Shukla presents an action plan for Defence Minister Rajnath Singh to fix the systemic weaknesses in defence.

Help! I am being sexually harassed at work

Help! I am being sexually harassed at work

Rediff.com18 Mar 2021

'We need to confront such people else they will be encouraged to harass more women in the future,' notes HR guru Mayank Rautela.

'PM has no clear roadmap for $5 trillion economy'

'PM has no clear roadmap for $5 trillion economy'

Rediff.com11 Feb 2020

Despite all of the PM's many strengths, it is increasingly clear that he does not necessarily have a coherent and clear worldview on matters of macro policy.

Despite the mega deal, Jio, FB will continue to lock horns

Despite the mega deal, Jio, FB will continue to lock horns

Rediff.com22 Apr 2020

Telecom operators, including Reliance Jio, have been demanding "same service same rules" regime which means that mobile applications providing calls and messaging services should also be made to comply with set of rules that are mandatory for mobile service providers.

TCS gets a woman executive on board

TCS gets a woman executive on board

Rediff.com13 Mar 2015

With this, the total strength of TCS's board has increased to 11.

Going ethical: The new strategy brands use to lure millennials

Going ethical: The new strategy brands use to lure millennials

Rediff.com4 Apr 2018

Consumers are opening up their wallets for intangible promises.

China and Xi want India to fail

China and Xi want India to fail

Rediff.com1 Oct 2020

By jettisoning the vision of multilateral world in favour of a Han Empire, China has posed a major long term challenge to India. India must stand firm against Chinese expansionism but also keep a door open for future detente by making a clear distinction between Chinese people and the current Chinese leadership, observe Lieutenant General Ashok Joshi (Retd) and Colonel Anil Athale (Retd).

Don't panic, outlook for Indian IT sector is optimistic

Don't panic, outlook for Indian IT sector is optimistic

Rediff.com2 Jun 2017

Despite lay-offs and the threat of automation, the industry will continue to be an important driver of growth in employment and GDP, says Ashok Soota.

Why small EVs are unlikely to be hugely popular

Why small EVs are unlikely to be hugely popular

Rediff.com25 Feb 2018

For a petrol car with a Rs 500,000-600,000 price tag, an EV variant would not cost less than Rs 12 lakh, making it virtually unaffordable.

Smart cities: How Surat will get a grand makeover

Smart cities: How Surat will get a grand makeover

Rediff.com13 Jun 2016

Surat had bagged the fourth rank under the Smart Cities Mission based on its proposal.

DeMo aftermath: Cash crunch hobbles White Label ATMs

DeMo aftermath: Cash crunch hobbles White Label ATMs

Rediff.com6 Apr 2018

The cash crunch following demonetisation and transaction fees that do not cover costs are among the reasons why the sector is struggling.

'No policy to encourage household saving in Budget'

'No policy to encourage household saving in Budget'

Rediff.com18 Jul 2019

'The household sector, which is still the largest contributor of financial savings, has been experiencing a decline in the last six years, and it has fallen below 8% of GDP.'

Sports Shorts: Twelve-toed Swapna gets customised shoes

Sports Shorts: Twelve-toed Swapna gets customised shoes

Rediff.com8 Mar 2019

Summary of sports events and persons who made news on Friday

Youngsters, this is how you can make more money!

Youngsters, this is how you can make more money!

Rediff.com21 Sep 2018

Invest early. Plan your taxes.

How Fevikwik is going for a smile makeover

How Fevikwik is going for a smile makeover

Rediff.com15 Oct 2015

The new campaign is aimed at broadening the brand's appeal

Full Text: President's joint address to both houses of Parliament

Full Text: President's joint address to both houses of Parliament

Rediff.com31 Jan 2022

Here's the full text of President's Ram Nath Kovind's address to the joint sitting of both houses of Parliament on the first of Budget Session 2022.

WEF 2018: Infy, TCS join global tech-reskilling drive for 1 mn workers

WEF 2018: Infy, TCS join global tech-reskilling drive for 1 mn workers

Rediff.com24 Jan 2018

The initiative, whose founding partners also include Accenture, CA Technologies, Cisco, Cognizant, Hewlett Packard Enterprise, Pegasystems, PwC, Salesforce and SAP, aims to bring competitive training content together on one platform to serve the greater good.

Beware! Password, SMS stealing virus hits Android phones

Beware! Password, SMS stealing virus hits Android phones

Rediff.com9 Dec 2014

The deadly virus has been identified as 'AndroidSmssend' and it can acquire as many as four aliases to hoodwink the user and perpetrate its destructive activities on a personal Android enabled phone.

It's the right time for Modi govt to reduce subsidy burden

It's the right time for Modi govt to reduce subsidy burden

Rediff.com22 Sep 2015

The government chose moral persuasion to make people give up subsidies, notes Rahul Khullar.

Who are Maruti Suzuki's biggest customers?

Who are Maruti Suzuki's biggest customers?

Rediff.com23 Jan 2017

Hyundai, which is also toeing Maruti's lines, said special schemes are offered to engage the cab aggregators, including annual-maintenance-contract packages and extended warranty.

How to save democracy from Facebook

How to save democracy from Facebook

Rediff.com7 Apr 2018

All the fixes require either the enactment of a data-protection law, or the amendment of our existing competition law. This can take many years. However, there is an opportunity for the government to act immediately if it wishes to, says Sunil Abraham.

India to allow ethanol-only vehicles; response to be muted

India to allow ethanol-only vehicles; response to be muted

Rediff.com16 Dec 2015

The ethanol vehicles will have the flexibility to switch to other fuels

IL&FS value to be preserved, says non-executive chairman Uday Kotak

IL&FS value to be preserved, says non-executive chairman Uday Kotak

Rediff.com5 Oct 2018

The new board will have to provide the NCLT a road map for turning around the company by October 31, which, Kotak said, is challenging, given that the company's issues represent a "moving target"

Is there a great deal of trust in the private sector?

Is there a great deal of trust in the private sector?

Rediff.com19 Mar 2018

With certain quarters demanding privatisation of public sector banks in the aftermath of the alleged fraud at Punjab National Bank (PNB), Economic Advisory Council to the Prime Minister chairman Bibek Debroy tells Sanjeeb Mukherjee, Ishan Bakshi and Indivjal Dhasmana that reducing government equity even to zero would not mean giving up of government control over these banks.

3 major reasons behind the fall of Anil Ambani's RCom

3 major reasons behind the fall of Anil Ambani's RCom

Rediff.com7 Feb 2019

Mukesh Ambani's Jio, high debt and some bad decisions drove RCom to its grave.

Finding balance in mutul funds

Finding balance in mutul funds

Rediff.com17 Oct 2016

Balanced funds are generally equity-oriented with at least 65 per cent exposure to equities and the rest of the corpus invested in fixed income securities

Do you use Fintechs? Read this please!

Do you use Fintechs? Read this please!

Rediff.com15 Jul 2020

Fintechs need to behave with responsibility and transparency. A lot of mis-selling has been happening. Other issues have been plaguing the fledgling industry -- high interest rates, even higher processing fees, harsh collection process and, most critically, data leakage leading to rampant frauds, points out Tamal Bandyopadhyay.

Ola tries old-school transporter model

Ola tries old-school transporter model

Rediff.com20 Sep 2016

With Ola Corporate, aims to provide services to 10,000 firms by next year

Making losses in stocks? Here's help

Making losses in stocks? Here's help

Rediff.com21 Sep 2020

Ajit Mishra, vice president, Research, Religare Broking, answers your queries

Cognizant to buy US-based TriZetto for $2.7 billion

Cognizant to buy US-based TriZetto for $2.7 billion

Rediff.com16 Sep 2014

Deal to bolster firm's position in healthcare IT.

The dark side to 100% electrification of India

The dark side to 100% electrification of India

Rediff.com12 Apr 2019

India has achieved 100 per cent electrical connectivity, but 100 per cent electrification remains a long-drawn task, says Shreya Jai.

Will Ravneet Gill manage to 'save' Yes Bank?

Will Ravneet Gill manage to 'save' Yes Bank?

Rediff.com29 Jul 2019

Enjoying the backing of the regulator, Gill has identified the core problems, ring-fenced the banks from "influencers" and is in the process of building a new team. Now, he needs to play a Vikram Pandit for YES Bank, says Tamal Bandyopadhyay.

TCS posts marginal slide in Q3 profit; CEO says, 'no layoffs'

TCS posts marginal slide in Q3 profit; CEO says, 'no layoffs'

Rediff.com15 Jan 2015

TCS will have to deliver higher revenues in the succeeding quarter of FY15.

Start-up tips: 6 smart ways students can make money

Start-up tips: 6 smart ways students can make money

Rediff.com15 Apr 2019

From teaching to YouTube, these ideas will help students chase their dreams early on.

4 capital goods stocks that look attractive

4 capital goods stocks that look attractive

Rediff.com15 Mar 2016

While the Budget might have been a sentiment booster for the sector, firms with market dominance emerge as favourites.